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Structural Concepts NR3651RRSSV 35" Horizontal Open Air Cooler with (3) Levels, 110/120v
Model No: NR3651RRSSV
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In today's highly competitive foodservice and retail environment, product presentation plays a critical role in driving sales, improving customer experiences, and maximizing profitability. Customers make purchasing decisions within seconds, often influenced by how products are displayed, organized, and presented. Structural Concepts has become a trusted leader in commercial refrigeration and food merchandising by helping businesses showcase products in ways that increase visibility, encourage impulse purchases, and preserve food quality.
For decades, Structural Concepts has developed innovative refrigerated display cases, open-air merchandisers, grab-and-go refrigeration systems, bakery display cases, deli displays, and specialty merchandising solutions that help foodservice operators and retailers create visually appealing environments while maintaining product freshness. From supermarkets and convenience stores to cafés, bakeries, hotels, and healthcare facilities, businesses rely on Structural Concepts equipment to support revenue growth through effective merchandising.
The brand's commitment to innovation, quality construction, and customer-focused design has established Structural Concepts as one of the most respected names in commercial refrigeration displays and retail food presentation systems.
Effective merchandising begins with visibility. Customers are far more likely to purchase products they can easily see, access, and evaluate. Structural Concepts refrigerated display cases are specifically designed to enhance product visibility while maintaining proper food storage conditions.
Restaurants, bakeries, grocery stores, cafés, and food markets utilize refrigerated display cases to showcase prepared foods, beverages, desserts, dairy products, sandwiches, salads, and grab-and-go offerings. These displays help transform food products into attractive retail opportunities that encourage customer engagement and increase sales.
Modern consumers expect convenience, freshness, and visual appeal. Structural Concepts refrigeration solutions help businesses meet these expectations while creating professional merchandising environments that reinforce brand quality and customer trust.
For operators seeking the best refrigerated display case for bakery applications, café merchandising, or retail food presentation, Structural Concepts offers solutions that balance aesthetics, performance, and operational efficiency.
Consumer purchasing behavior continues to shift toward convenience and speed. Grab-and-go programs have become essential revenue drivers for convenience stores, cafés, supermarkets, corporate dining facilities, healthcare institutions, and foodservice operations.
Structural Concepts open-air merchandisers help businesses capitalize on this trend by providing easy customer access while maintaining product freshness and food safety. Unlike traditional enclosed refrigeration systems, open-air displays encourage browsing and impulse purchasing by eliminating physical barriers between customers and products.
Grab-and-go refrigeration solutions are particularly effective for packaged meals, beverages, fresh salads, sandwiches, desserts, snacks, and ready-to-eat foods. By making products easily accessible, businesses can increase transaction volume while improving the customer experience.
As labor shortages and changing consumer expectations continue to impact foodservice operations, self-service refrigeration and open merchandising solutions play an increasingly important role in supporting efficient retail strategies.
Specialty food retailers depend heavily on presentation. In bakeries, cafés, and delis, product appearance often influences purchasing decisions as much as taste and quality. Structural Concepts bakery display cases and deli merchandising solutions help operators create attractive product presentations that highlight freshness and craftsmanship.
Bakeries use display cases to showcase artisan breads, pastries, cakes, desserts, and specialty baked goods. Cafés utilize refrigerated displays to present sandwiches, beverages, parfaits, salads, and grab-and-go meals. Delis rely on merchandising systems that allow customers to view products clearly while maintaining proper refrigeration temperatures.
Effective food presentation increases customer confidence and encourages larger purchases. By creating visually engaging displays, businesses can elevate perceived value while enhancing overall customer satisfaction.
Structural Concepts understands that every retail environment is unique. Their solutions are designed to support a variety of foodservice concepts while maintaining consistency, product integrity, and visual appeal.
Beyond traditional retail environments, Structural Concepts plays an important role in hospitality and foodservice operations. Restaurants use refrigerated displays to showcase desserts, beverages, grab-and-go items, and specialty menu offerings. Hotels rely on merchandising solutions to support breakfast service, lobby markets, and self-service food programs.
Corporate dining facilities, healthcare institutions, universities, and schools also benefit from display systems that support self-service operations while maintaining product quality. These environments require equipment that balances aesthetics, durability, and operational efficiency.
Structural Concepts equipment helps hospitality businesses improve presentation, streamline service, and create memorable customer experiences. By enhancing both function and appearance, these solutions contribute to stronger guest satisfaction and increased revenue opportunities.
Energy efficiency has become a major priority for foodservice operators and retailers seeking to control operating expenses while supporting sustainability initiatives. Refrigeration systems often represent one of the largest contributors to utility costs, making efficiency an important purchasing consideration.
Structural Concepts incorporates energy-conscious design principles into many of its refrigeration solutions, helping businesses reduce operating costs without compromising performance. Efficient refrigeration technology supports product preservation while contributing to lower utility consumption and improved environmental responsibility.
For supermarkets, convenience stores, restaurants, and institutional facilities operating multiple refrigeration units, energy-efficient equipment can generate substantial long-term savings. These operational benefits enhance return on investment while supporting sustainability objectives.
As businesses increasingly prioritize both profitability and environmental stewardship, Structural Concepts continues to develop solutions that balance performance with efficiency.
The Horeca Store proudly offers a wide selection of genuine Structural Concepts refrigerated display cases, open-air merchandisers, bakery displays, deli cases, grab-and-go refrigeration systems, and food merchandising equipment designed for restaurants, cafés, bakeries, grocery stores, supermarkets, hotels, healthcare facilities, schools, and institutional foodservice operations.
Our team understands that selecting the right merchandising and refrigeration equipment is essential to maximizing product visibility, improving customer experiences, and increasing sales performance. We provide expert equipment selection assistance, competitive pricing, fast shipping, dedicated customer support, and hospitality industry expertise to help businesses invest confidently.
Whether you're building a new retail environment, upgrading merchandising displays, expanding grab-and-go programs, or enhancing food presentation, The Horeca Store offers trusted solutions backed by genuine Structural Concepts quality.
Explore our complete collection of Structural Concepts refrigeration and merchandising equipment and discover why foodservice professionals, retailers, and hospitality operators continue to rely on Structural Concepts for innovative display solutions, exceptional product visibility, and long-term business success.
Foodservice professionals choose Structural Concepts because the brand consistently delivers solutions that combine merchandising effectiveness, refrigeration performance, and long-term reliability. Operators understand that successful food presentation requires more than simply keeping products cold—it requires creating displays that attract customers and support purchasing decisions.
Structural Concepts continues to innovate in response to changing market demands, consumer expectations, and retail trends. This commitment to innovation has helped the brand maintain its leadership position within the commercial refrigeration and food merchandising industry.
From independent cafés and bakeries to national grocery chains and hospitality organizations, businesses trust Structural Concepts because the equipment helps improve visibility, enhance product presentation, and support long-term operational success.
